How to write a clear problem statement for pitching a startup

 

When you are pitching for a startup, you are one among hundreds. Your pitch should captivate from sentence no.1. 

You should also include a number which shows the magnitude of your problem statement. And how your solution will help this number. 

If I am a VC and I read a pitch which is ambling about social issues and problems, I tend to lose focus. And with social media these days, all of us have the focus time of a butterfly. 7 to 10 seconds at most. 

Let me show an example here: 

*“What if a single, low cost solution could save the lives of 3 million breast cancer patients every year? Our mobile app based screening solution scans potential patients in 60 seconds flat; and we already have 3 hospitals’ commitment to use it” *

**

If the above ststement cannot catch a VC’s eye, nothing would. 

So, once again 

1. Captivate the reader from the first sentence 

2. Provide a number 

3. Provide a possibility 

4. Tickle their imagination 

5. Do this all in 7 seconds 

I hope this has helped you 

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What will investors see in my startup?

 

I read this question on Quora about What do investors see in a startup?

I thought of answering it here as well:

I think 3 major things that an investor wants to look at are

1. Your preparedness, ability and zeal to make the business happen. This is because he is not going to risk money on a bunch of guys who seem more interested in PUBG than making money, for him and themselves.

2. His exit possibilities and what is the shortest period in which he can multiply his money several times and have an exit

3. Your flexibility to adapt your business idea to money making. a lot of entrepreneurs suffer from my baby syndrome and they want to just stick to their own idea instead of being flexible enough to pivot continuously so as to make the business profitable.

So once again.

Your preparedness, ability and zeal to make the business happen 

His exit possibilities

Your flexibility

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